Agents
It turns out that even in the ancient dinosaur industry of real estate, staying ahead of the technology curve is crucial. Recently, the use of Artificial Intelligence (AI) has caught the world off guard, but at our firm, we’ve embraced it. It is reshaping our business and client experience. Here’s a glimpse into how AI is becoming the cornerstone of our operations.
AI: The New Team Member in Real Estate
Our adoption of AI isn’t just a trend; it’s a transformation. AI tools like ChatGPT, Google’s Bard, Claude and others have become indispensable for research, drafting emails, data analysis, and even assisting with complex mathematical calculations. This technological integration has streamlined our processes, making us more efficient and effective. These tools are both available in free versions, or premium paid versions. Our office uses both premium and free AI services.
A Dramatic Recent AI Success Story
A recent experience with a friend’s urgent landlord issue illustrates AI’s impact vividly. What would have taken me hours to address previously took me about 15 minutes. My friend was a landlord with trailers on his land, through which he provided families affordable housing. The County determined it was illegal. I wanted to respond swiftly. Housing affordability and homelessness are hot topics nationwide, in California, and where my friend’s land is in Ventura County. Using AI, I conducted rapid research of the violation based on his description, identifying the specific violation. This enabled me to craft a coherent and persuasive response to the county board of supervisors in under 15 minutes. A fast response would be needed if the Supervisors wanted to reverse course and help these families that were being evicted (though it didn’t in this case). The point here is that in under 15 minutes, I was able to persuasively highlight the contradiction between local laws on RV residential use and statewide housing policies amidst a homelessness crisis. AI’s speed and efficiency were game-changers here. Even though the email was not successful, it did get 2 responses from Supervisors, and their responses indicated they understood the issue.
Training Agents in AI: A Game-Changer
Recognizing the potential of AI, we offer comprehensive training to our agents. This empowers them to leverage AI tools for various tasks, such as market analysis, marketing content creation, mathematical calculations, and customer interactions. Our agents are equipped to handle challenges with greater ease, thanks to AI’s capabilities.
AI’s Invisible Hand: Enhancing Client Experience
While our clients may not directly interact with AI, its impact makes us better and more efficient and they probably notice that. AI aids us in creating compelling marketing content, formulating swift email responses, and conducting thorough research. This invisible assistance ensures our clients receive top-tier service and up-to-date information, enhancing their experience with us.
AI in Real Estate: No Longer a Choice but a Necessity
In today’s fast-paced market, AI is not just an option; it’s a necessity for any forward-thinking real estate professional. It’s a powerful ally that helps us stay competitive, informed, and efficient. By integrating AI into our practices, we’re not just keeping up with the times; we’re setting new standards in the real estate industry.
The Future is Here
Our journey with AI is just beginning. As we continue to explore its vast potential, we’re excited about the possibilities it holds for transforming our business and the real estate industry at large. We’re not just adopting technology; we’re adopting a new way of thinking and operating. This is the future of real estate, and we’re proud to be at the forefront.
Embracing AI has revolutionized how we do business. It’s not just a tool; it’s our partner in driving success and innovation in the real estate realm.
by Chuck Hamm